what its all about.

I live for the Billabong style, and the style that other action sports lifestyle brands design. WeSC, Matix, Volcom, Lifetime and a bunch of others are just some of the lifestyle brands that I love. To be honest, I would much rather pay the extra money for a logo on my clothes. It might seem silly to you but I have lived and breathed the action sports industry since I was little when I first learned how to snowboard. I have always wanted the latest and greatest, not to mention the best looking things based around this lifestyle and this industry.  I have skateboarded and snowboarded through my life, worked in multiple skateshops/snowshops and it has gotten me here. College in Oakville, ON has created me, as I am now, a fashionable student with a wardrobe full of these lifestyle brands.  Let me explain the what I mean when I say, lifestyle. Most of the lifestyle brands perviously mentioned have a number of different styles.  They have their basic snowboard/skateboard style hoodies and t-shirts, but then they have the "lifestyle" side of the brand.  The fashionable side of these brands is what I live for, the cute summer dresses (clearly not for the average skateboarder), the adorable little skirts and beautiful patterned tops, all with this cute edgy pop.  They scream style, and I adore the fashion and trends that these lifestyle brands give me. So of course I am going to spend more for the logo, it is a little piece of me, it is part of my lifestyle.  

 - CeeCeeLo